[vc_row full_height=”yes” force_equal_height_columns=”main_row” dfd_row_config=”full_width_content” el_class=”full-full” css=”.vc_custom_1583389698093{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1/2″ css=”.vc_custom_1588573956106{background-image: url(https://raffles-university.edu.my/wp-content/uploads/2020/05/BBAmarketing-4.jpg?id=23877) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”head-img”][/vc_column][vc_column column_bg_check=”column-background-dark” width=”1/2″ css=”.vc_custom_1588573498210{padding-right: 10% !important;padding-left: 5% !important;background-image: url(https://raffles-university.edu.my/wp-content/uploads/2020/02/pattern-orange.jpg?id=20166) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][dfd_heading content_alignment=”text-left” enable_delimiter=”off” style=”style_01″ title_font_options=”tag:h1|font_size:30|color:%23ffffff|line_height:30|letter_spacing:0″ subtitle_font_options=”tag:h1|font_size:70|color:%23ffffff|line_height:70|font_style_italic:1″ title_responsive=”font_size_desktop:40|line_height_desktop:40|font_size_tablet:40|line_height_tablet:40|font_size_mobile:36|line_height_mobile:36″ subtitle=”Marketing Presentation”]BBA[/dfd_heading][/vc_column][/vc_row][vc_row css=”.vc_custom_1583377991821{padding-top: 80px !important;}”][vc_column][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”15″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][dfd_heading content_alignment=”text-left” delimiter_settings=”border-bottom-style:solid;|border-bottom-width:1px;|width:100px;|border-bottom-color:#f09c00;” style=”style_01″ title_font_options=”tag:h5″ subtitle_font_options=”tag:h3″]BBA MARKETING PRESENTATION[/dfd_heading][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”30″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][vc_column_text]Raffles students from RU’s business programmes do not only create a marketing strategy campaign. Sometimes, they have to create an innovative product through their creativities. 😎

In this module, under the guidance of Dr Fong, the students were required to create an innovative product marketing campaign. They had to create a prototype of the innovative product and present to their peers the 4Ps (Product, Place, Promotion and Price) of the product. The students were also encouraged to create a video as a marketing communication and to do a demonstration in front of their peers.

#BBA #BAC #BSM #StudyAtRaffles #RafflesUniversity #RU #RafflesAdministrator #Business[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1583377991821{padding-top: 80px !important;}”][vc_column][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”15″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][dfd_carousel center_mode=”on” center_mode_scale=”on” slides_to_show=”2″ autoplay=”” screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″ enable_counter=”” dots=”” slider_type=”horizontal” arrows_position=”aside” arrows_style=”style_5″ arrows_bg=”#f59330″][vc_single_image image=”23876″ img_size=”600 x 400″ alignment=”center”][vc_single_image image=”23877″ img_size=”600 x 400″ alignment=”center”][vc_single_image image=”23878″ img_size=”600 x 400″ alignment=”center”][vc_single_image image=”23879″ img_size=”600 x 400″ alignment=”center”][vc_single_image image=”23875″ img_size=”600 x 400″ alignment=”center”][vc_single_image image=”23874″ img_size=”600 x 400″ alignment=”center”][vc_single_image image=”23880″ img_size=”600 x 400″ alignment=”center”][vc_single_image image=”23873″ img_size=”600 x 400″ alignment=”center”][/dfd_carousel][dfd_spacer screen_wide_resolution=”1280″ screen_wide_spacer_size=”15″ screen_normal_resolution=”1024″ screen_tablet_resolution=”800″ screen_mobile_resolution=”480″][/vc_column][/vc_row]

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