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Bachelor of Business Administration (Honours)

study pathway

Bachelor of Business Administration (Honours)

BACHELOR OF BUSINESS ADMINISTRATION (HONOURS)

MQA/FA 0527 | KPT/R/340/6/0145 | (04/2022)

The Bachelor of Business Administration (Honours) is a full-time three-year degree programme that focuses on producing professionals capable of applying social and ethical responsibilities, analytical skills, competitiveness and entrepreneurship in business. An important feature of this business programme is the requirement of a final year project (FYP) and a professional attachment (internship). These together will bring reflective and analytical learning experiences to students and further strengthen their creativity and managerial skills with a capstone Strategic Management module.

Programme Length: 3 Years
Programme Credit: 121 Credit Hours
Intakes: January / May / September

Career Opportunities

Bachelor of Business Administration (Honours)

– Human Resource Managemen Executive
– Sales and Marketing Executive
– Banking and Finance Executive
– International Business Executive
– Warehouse Management Executive

– Logistics and Supply Chain – Management Executive
– Transport Management Executive
– Customer Service Executive
– Tourism Management Executive
– Retail Management Executive

Programme Modules

Bachelor of Business Administration (Honours)
Semester 1Semester 2Semester 3
– Business Communication
– Marketing
– Business Statistics
– Fundamentals of Management
– Financial Accounting
– Business Information Technology
– Fundamentals of Finance
– Business Mathematics
–U2: Creative Thinking / Bahasa Kebangsaan A

–U4: Community Service
– Microeconomics
– Quantitative Methods
– Organisational Behaviour
– Business Law

Semester 1Semester 2Semester 3
– U1: Ethics Relation / Malaysian Studies 3
– Macroeconomics
– Leadership and Innovations
– Consumer Behaviour
– Marketing Management
– U1: Islamic and Asian Civilisation / Malay Language Communications 2
– U3: Malaysian Innovation
– Operations Management
– Strategic Management
– Research Methods

– Managerial Accounting
– Specialisation Module 1
– Specialisation Module 2
– Human Resource Management

Semester 1Semester 2Semester 3
– Final Year Project I
– Specialisation Module 3
– Specialisation Module 4
– Specialisation Module 5
– Ethics and Organisation
– Final Year Project II
– Specialisation Module 6
– Specialisation Module 7

– Professional Attachment

Specialisation – ManagementSpecialisation – MarketingSpecialisation – Finance
– Lean Six Sigma Management
– Cross Cultural Communication
– Project Management
– IT Management
– Total Quality Management
– Strategic Decision Making
– Entrepreneurship and New Business Development
– Business-to-Business Marketing
– Service Marketing
– Retail Marketing
– Applied Market Research
– E-Marketing Strategy
– Personal Selling
-Sales and Management
– Finance Modelling
– Financial Instruments, Institutions and Markets
– International Finance
– Corporate Finance
– Investment Analysis
– Risk Management
– Financial Planning

Devisha a/p MUNIANDY
Business Administration (2019)

RU helped me develop a positive attitude towards my studies and discover more about myself.

Raffles University provided a pleasant and friendly atmosphere for students to study. The teachers were incredibly knowledgeable, and brought real world expertise to their teaching method. Apart from that, the lecturers are very caring to students. They ensured every class was fun, educational, and interactive. They put in a lot of effort to groom me and transform me into a corporate professional.

Entry Requirements

Bachelor of Business Administration (Honours)

STPM: Full Pass in 2 subjects; Pass in Maths and English Subjects at SPM level
A-Level: Full Pass in 2 subjects; Pass in Maths and English Subjects in O-level or its equivalent
UEC: 5Bs; Pass in Maths and English subjects at SPM / UEC level
Foundation / Matriculation: min. CGPA 2.00
Diploma / Advance Diploma: min. CGPA 2.00
Others: Any other equivalent qualification recognised by the Malaysia Government which will be considered on a case by case basis

Malaysian Student

MALAYSIAN ENGLISH ENTRY REQUIREMENT
Pass in SPM English

*RU ENGLISH REQUIREMENTS
IELTS: 5.0
TOEFL: 500
MUET: Band 3
GCE O Level /1119: English D
SPM: English Credit
UEC: English B
Cambridge English / Linguaskill: 154

*Students who did not meet RU English Requirement are required to take a Concurrent English Language Programme (CELP)

Contact us to receive the latest information about the tuition
fee.

Click here to check the available scholarship.

International Student

INTERNATIONAL STUDENT ENGLISH ENTRY REQUIREMENT
IELTS: 5.0
TOEFL: 500
TOEFL iBT: 42
PTE: 47
MUET: Band 3
Cambridge English / Linguaskill: 154

*Students who did not meet International Student English Requirement is required to take an English Preparation Programme (EPP) and TOEFL or any equivalent English qualification.

Application Fee: RM4,500

Admission Fee: RM12,000

Indicative Tuition Fee:
Year 1: RM22,200
Year 2: RM22,200
Year 3: RM21,600

Total Fee: RM82,500
(Approx. USD21,000)

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